This project aims to collect the smiles and stories of everyone who feels profoundly linked to Tuscany. If you’re in love with the Tuscan way of life, our food & wine and artistic traditions, we might be looking exactly for you!

All you have to do is take a picture of yourself, transform into words the reason why Tuscany matters so much to you, and share the whole package on your Instagram photo feed, using #TuscanyFaces. We’ll be constantly monitoring the hashtag feed, and the best stories will be featured on this website!

Say you are an expat, you have fallen deeply in love with our region and you have made Tuscany your home… yes, we’re looking for you!

Are you an artisan and every day mold Tuscan artistic traditions into high-quality objects? That suits perfectly too!

You visited Tuscany last summer and since you’ve gone home you can’t stop thinking about that Chianti wine you had, that tasty pici pasta, or those pretty rolling hills?  Well… tell us your story!

So… Are you a Tuscany aficionado? Share your face and tell us your story on Instagram with #TuscanyFaces! :)